From the setto the latentspace

My background is in film and television. I started at AZTV in Azerbaijan, helping produce music programmes, live shows and festival broadcasts, before moving to Budapest for a master's in Film Studies.

After graduating, I moved into consulting and sales. Pursuing filmmaking was financially difficult at the time, and building a business became my focus. Running that business also brought me into marketing — where I found myself thinking about stories again: what makes someone stop, pay attention and feel something?

As generative AI developed, I started experimenting with images and later video — both for marketing materials and my own creative ideas. It gave me a way to make things that would previously have needed a much larger budget and crew.

I especially enjoy stories that give the viewer something to figure out. A question, an unexpected detail or a moment that makes them rethink what they have just seen. I want the audience to feel involved. Now I want to make creative production my main focus again — bringing together my filmmaking background, my understanding of marketing and the tools I have been exploring.